Why did the shape of the crackers change?Updated 4 hours ago

While many loved our original shape's character, customer feedback showed demand for crackers better suited to entertaining, portion control, and dipping. To meet the growing demand and improve production efficiency, we have changed the shape of our crackers to rectangles and circles. Rest assured that the delicious taste you know and love hasn't changed.

The new shape helps us provide consistent production, calorie count, and packaging quality, all while allowing us to keep up with the increasing demand from our customers.